The 40th anniversary edition of Fashion Selection opened with the show Who’s Wearing Prada, bringing together prominent names from the local fashion scene, including Bata Spasojević, Igor Jagić, Irena Grahovac, Zvonko Marković, Mario Chany, Nemanja Pantelić, Beka Zečević, Predrag Djuknić, Marko Krstić, and Jovana Petković.
Fashion Selection runs from April 23 to 29 across two city locations—Ložionica and Hangar.
The program presents a dynamic mix of established brands and emerging voices, ranging from shows for the youngest audiences to collections designed for women with a strong personal style, as well as a platform for young designers, who continue to be one of the key pillars of this event.
This year’s edition is further enriched by a humanitarian segment in collaboration with Varis Clinic, which provides breast reconstruction for women after mastectomy, offering support to those affected by breast cancer. This show expands the boundaries of fashion, reminding us that its impact goes beyond aesthetics and can carry a powerful social role. Numerous public figures will take part in the show, contributing to this important cause.
Alongside the Fashion Selection anniversary, the fashion agency Select is celebrating 25 years of work. During this time, Select has been behind numerous fashion projects in the region, setting industry standards and actively contributing to the promotion of both local and international designers, as well as the development of new talent. This milestone is not only a reflection on past decades but also a signal of what lies ahead, marked, among other things, by a cocktail event held last Saturday at Fabrika Event Center with friends, partners, and media.
This year’s edition symbolically carries the name of OTP Bank, whose support enables the realization of Fashion Selection, further confirming its position as a relevant platform where the creative industry and contemporary business naturally meet.