Storytelling u turizmu
How do you turn even the most unassuming place into a meaningful experience that resonates universally—bridging past and present, here and there, and helping foreign visitors see reflections of their own culture in Serbia’s layered heritage?
About the program:
How do you spark the interest of a foreign visitor unmoved by history when the place you’re showing doesn’t boast the usual tourist attractions? How do you tell a story that connects the past and the present, so that it both accurately represents Serbia’s cultural heritage and keeps your audience genuinely engaged? How can you place Serbia’s cultural heritage within the broader context of the Balkans — a region shaped by layers of influences, migrations, and exchanges — and help visitors recognize echoes of their own culture in it? In other words, how do you bridge the distance between here and there, then and now, turning even the most unassuming place into a meaningful experience that speaks to something universal?
From January 16 through February 16, 2026, the American Resource Center (ARC) will host a series of free workshops titled Storytelling Cultural Heritage. Participants will be divided into two groups: beginners, who have no prior experience working with foreign visitors, and intermediate participants, who already have some experience in this area. Each group will attend five workshop sessions, taking place once a week.
The goal of these workshops is to use a participatory approach to explore how Serbia can be presented as a compelling destination for cultural exploration, leisure, and investment. The workshops will emphasize that attracting visitors goes beyond showcasing landmarks—it involves telling Serbia’s story in a way that resonates with global audiences, sparks curiosity, and fosters long-term interest and collaboration.
The language of the program is English.
Datumi radionica:
16. januar 2026 – 18:00–20:00 (početna grupa)
17. januar 2026 – 18:00–20:00 (srednja grupa)
18. januar 2026 – 18:00–20:00 (početna grupa)
19. januar 2026 – 18:00–20:00 (srednja grupa)
20. januar 2026 – 18:00–20:00 (početna grupa)
21. februar 2026 – 18:00–20:00 (srednja grupa)
22. februar 2026 – 18:00–20:00 (početna grupa)
23. februar 2026 – 18:00–20:00 (srednja grupa)
24. februar 2026 – 18:00–20:00 (početna grupa)
25. februar 2026 – 18:00–20:00 (srednja grupa)
Lecturers: Slaviša Raković, PhD
Who can participate: Tour guides, cultural workers, hospitality staff, community leaders and others interested working with visitors
Number of participants: 40